Despite what you may think, each one of us has the chance to change the world at any moment. Even the smallest ideas can create the biggest impact. Consider the college kid who created a bathroom shelf for your beer, which doubled as an advertisement space; he’s now a millionaire. 

Now, not all ideas make good apps. Of course, if you’ve ever come up with ideas for android apps or ios apps, why not at least consider talking to an app development firm to see how viable it truly is?

When a group of young people approached us about creating an app that connects artists to showcase their drawings around the world, our jaws dropped. What started as a weekend booze fueled bender eventually turned into one of the most celebrated apps of all time, the French Girls App

If you’re looking to transform your idea into a massive multi-million dollar mobile app, then here’s a few steps to get you started. 

Identify a Need

We all have approximately one hundred ideas for apps over our lifetime, I suspect. That’s why it’s important to write down your ideas and think on them before scrapping them or leaving them for another person to create. 

The first step to starting any business venture is discovering an underserved need. For app entrepreneurs this can be rather broad in scope, but must focus on a single solution before it can scale outward. Too ambitious in scope, and your functionality and marketability can falter. 

So what happens when multiple discovery occurs and somebody is already pushing the very same app idea onto market? Well, this validates the fact that your idea has potential to grow. Use the research and work that your competitors have already provided for you and refine your product to offer greater solutions over existing products on the market. This is what is sometimes referred to as the second-mover advantage

Conduct Market Research 

Market research does not need to be expansive in order to get a good idea for how much potential your app could achieve in its space. Even small customer surveys and just asking friends will provide you with some honest feedback of how much market potential your app has. 

Identify the pros and cons of your app and what problems need to be resolved early on for adoption. Consider leveraging your second-mover advantage and analyzing what the competition has done to address these issues and what strategies they have used to scale. While you may not be building an enterprise app, you should always think of scale early in the process. 

Alongside market research should be audience research to find out what your target users will be. This will inform your marketing strategy later on and enable you to complete usability testing to see what your most passionate users will demand from your app. Use demographic and psychographic research, as well as competitor research, to create a custom audience avatar that you will track and target through your app ad campaigns. 

Produce a Monetization Strategy

With your research in hand, you’ll need to produce a business model or monetization strategy to capitalize on your app idea. There are plenty of options out there:

  • Freemium model
  • Subscription fees
  • In-app ads
  • App or Play Store purchase
  • In-app purchases

The purchase-to-play model doesn’t necessarily drive large scale results these days. Consider leveraging in-app purchases or creating a lite version that allows for upgraded features at a small price. 

Your monetization model will directly affect adoption and what features you offer to free/premium users. That’s why it’s important to establish a strategy early and look at the competitors to see which strategy best suited their product. 

Sketch Wireframes

Creating a wireframe will provide you with a visual representation of your hypothesis. This could be with a pen and pencil or be more advanced to include online tools for a graphic design. This will help you organize your feature set by navigation and how onpage elements will interact with each other. 

Contract an App Development Firm

Once you have a general business plan and vision in mind, it’s time to search for companies that build apps. Now, you can do the coding yourself, but this is not a realistic option for many people. Start local and see what your local firm has to offer.

Be sure to find an app firm that will work within your vision and collaborate along every step of the development process. An app firm should ask questions, research your business or competition, and offer marketing solutions that will help generate downloads. 

Layer Features and Launch 

Once you have an app development firm on retainer, they should start layering in UI/UX features for you. Achieving a balance is key. Functionality does not trump design or the other way around. Each element should be implemented to advance the concept of the app and never detract from the design or feel of using the app. 

Now, you’ll need to decide whether android app development or ios app development better suits your model. This will largely depend on your market research, as well as the functionality of your app. Your app development company will offer advice on which market provides better opportunities first. 

Lastly, keep branding in mind during app design to help with marketing and competing. 

Review and Refine

Finally, once an app is complete it’s time to implement some usability tests and user research to view reception thus far. Fix any lingering problems in your design and continually refine the app to continuously deliver better experiences to users. 

If you have an idea for an app, contact us today and we’ll figure out ways to make your idea a reality.