Today’s business world is dominated by digital marketing and the flow of online traffic. A strong online presence is more than enough to keep a company in the black, while a company with a struggling online presence could eventually go under. That is why it is extremely important to build a strong website and make it as easily accessible to consumers as possible. One of the best ways to make your website extremely accessible is to turn it into an app that can be downloaded to mobile devices. This app will contain all the content and features that your website contains, but will also be properly formatted and easily accessible for your mobile customers. However, turning a website into an app can be a troubling process with quite a few procedures. Thankfully, there are some tips and tricks out there that can help you turn your website into an amazing mobile app.

The Planning

Before you begin the actual process of turning your website into an app you need to understand why the transition is important and what your users are looking for in an app. As discussed before, the primary reason for creating an app is to provide your users with the functionality of your website from the convenience of their mobile devices. Although this is very important, it is not the only reason why a company would want to turn their website into a mobile application. Having a mobile application can open up new opportunities that you never even thought were possible before. A mobile application allows you to tap into the mobile market with little to no cost. In addition, not a lot of time needs to be spent on the development process since you are simply altering an already existing product. Being on the app store can be a great way to expose yourself to new potential customers and generate a massive amount of leads. In addition, having a mobile app allows you to communicate better with your customers and inform them about deals and programs that they may otherwise miss. Notifications can be sent from your mobile app, giving you a direct form of communication with customers. As long as they have notifications turned on, you can send messages directly to their phone, letting them know various things such as when their order has shipped or when an item on their wishlist went on sale. As you can see, turning your website into a mobile app has benefits for everybody. Convenience and communication are some of the biggest positives, so make sure you focus on enhancing these traits during the development process. In addition, prepare for the influx of new customers and opportunities that an app will bring, and make sure you app is well equipped to handle new customers. By focusing on the strengths of a mobile application, a company can create a valuable asset.

The Process

After you’ve finished planning and identifying the focal points of your mobile application then you need to begin the process of actually converting your website into an app. The process can be a complicated one, and a lot of code is involved. However, the end result is worth the hard work, and there even are some tips to make sure the process runs smoothly. The first thing you need to look at, is how your website renders on various browsers. Typically each mobile device users a different browser to render their online applications. For example, Apple devices use Safari while Android devices use Google Chrome. Your website may appear slightly different in each website browser, which could cause some problems with your website’s quality. You need to conduct extensive testing to ensure that your app functions well across all browsers. An app that looks out of place and lacks functionality on a specific browser can alienate an entire portion of the market and cut into sales. Another thing you will need to do is to remove page reloads from your mobile application. Websites and apps work completely differently when it comes to gathering information to display. When you’re viewing a website, the page is constantly loading as you move from the webpage’s sections. However, with an app the information is already stored. Templates are already in place to display information, and the server only needs to display things like pictures and descriptions. Finally, many new features will have to be created for your new app. This includes features such as a completely new user interface for the user’s convenience to analytics so that you can view how many people are downloading and using your app. It may seem challenging to turn a website into an app, but when pulled off correctly in can be a huge boost to your company.

The Aftermath

Even when your app is up and running, your work is still not finished. You will need to advertise your new app in order to build its user base up. You can do this by promoting it in the app store, or providing a download link in your website. If you’re still struggling to generate downloads after this, then there are still some tactics you can employ. For example, you can provide a special offer or deal for those who download your app. This could include a discount code that can be used on some of your products, or a free sample. The idea is to get as many people to use your app as possible. Online shopping is extremely popular in today’s market and having an app that can take advantage of this can massively increase sales. The profit you make from your app will definitely offset the development cost of learning how to turn a website into an app. Now your company has an extremely strong digital presence, with the ability to reach both the desktop and mobile markets. The increase in convenience and versatility will be a hit with your customers’, and could be what sets your company apart from the rest.